This Rocawear ad campaign was shot in South Africa where Jay-Z teamed up with MTV for the Water for Life project and was embraced and honored by the African natives. The '06 Rocawear shoot in African was monumental and spoke volumes for Rocawear's global power as a brand.
The Rocawear Stroller, which hit stores in 2006, was an "iconic" item. Prior to it being produced, many brands in the urban space had never ventured into creating these type of goods.
The Warner Bros. "Batman" and Rocawear Collaboration was one of the most unique partnerships ever created.
Allthatsfab.com has been one of NYC's leading websites for night life, fashion and music for the last 3 years!
4 Comments
sheldonjacobs
Well done JAY like I said you be an allrounder an giving Africa some love well done make us Africans proud.
willj
I seen that when jay went to Africa and made a good move ,it was a good look showing that he cares.More artist should take notes.so jay is you need an Assistant email a brother.I'm an athletic Director at a high sch also middle sch for a after sch program.I want to work for jay never mind Diddy,lol
Velez
Back in 99'...just the news about Jay starting Roca Wear and being able to relate the music and clothing
Stephon Smallwood
What a nice job well done. Its individuals like yourself that gives young brothers like me the courage and mindset to keep doing positive in my community.